Tswapong Power Of Race

The role of sporting events has been evolving over time. They are planned to bring
people together and to generate economic benefits, they are increasingly being used
as marketing strategies to help promote, position and brand destinations and they
contribute to corporate brand development through sponsorship activities. Sports are a
fertile ground for bringing people together. Participants, followers, spectators, business
people all converge and contribute to make sports events some of the most sought
after opportunities to showcase a brand and yet contribute positively on the lives of
the participants, sponsoring companies and generally on the economy of the hosting
community and ultimately on the economy of a country. Hence, “TSWAPONG EASTER DERBY”,