TRUNG Nguyên Coffee

Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. Trung Nguyên is the largest domestic coffee brand within Vietnam, and exports its products to more than 60 countries, including major Asian markets such as Japan and Singapore.[1]
Company chairman Dang Le Nguyen Vu in 2012.
The group, established in 1996 in Buôn Ma Thuột, Đắk Lắk Province,[2] is composed of six members: Trung Nguyen Corporation JSC, Trung Nguyen Instant Coffee Company JSC, Trung Nguyen Coffee LLC, G7 Commercial Services Company, Đặng Lê Tourism Company JSC, Trung Nguyên Franchising Company JSC and G7 Ministop Joint Venture Company. Its chairman and CEO is Đặng Lê Nguyên Vũ, who is regarded as Vietnam's Coffee King