6 Information Publications:
Garden Route & Klein Karoo, Oudtshoorn, George, Mossel Bay, Knysna, Tsitsikamma & Plettenberg Bay.
30 000 Copies: 5000 x 6
Distribution - 400 hotel / B&B rooms per region - total of 2000 for 6 series
Sold at a range of outlets – book stores, curio stores, filling stations, restaurants, Tourism offices.
The book will be provided to guests in the rooms of hotels/guest houses/self-catering establishments in the various towns and sold as a tourism product to the tourism outlets.
Your audience is a captive market – most guests will read the information folders provided in their rooms, searching for information on the area and things to do and where to eat out.