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We accept that our customers pets are part of their family. As such, we want to provide products with the best nutrition to enhance and prolong the lives of these trusted and loved family members . We want to be actively involved in supporting and rehabilitating abandoned and neglected animals through our support to various trusted Organizations.

We strive to use only raw ingredients that can be traced back to a source that is reputable and known for its humane treatment of animals. We see ourselves as educators for the rights and needs of family pets and are actively involved in our community to support the decent treatment and care of these animals.