The Orchard - Africa

As the industry’s leading independent distributor and label services company for the past 20 years, The Orchard empowers labels and artists to connect with fans all around the world. From digital retailers and physical stores to performance rights societies and mobile outlets, our partnerships help amplify your reach and revenue across multiple business verticals.
Our all-in-one solution for distribution and label services includes an infrastructure of more than 25 offices worldwide with real client managers on the ground and ready to maximize the potential of your next release. The Orchard supplies hundreds of outlets around the world through our wholly owned and operated digital distribution supply chain and asset management system. Sales and marketing teams use their expertise and relationships to separate your releases from the pack, with dedicated pitches, programs and creative promotions.
The Orchard’s proprietary and transparent dashboard provides labels with a user-friendly interface to get up to the moment analytics, statistics, and results from your digital releases, as well as giving you access to robust content management, marketing and financial tools so you retain full control of your business.
In Africa, The Orchard operates in association with its regional partner Next Music. This means that client and label managers from both teams work as a family to build and execute a holistic strategy for labels and artist releases.

The Orchard Africa office is run out of Johannesburg, South Africa.