SubtleBeacons

What are they?

Subtle Beacons are Bluetooth Low Energy Beacons that transmit signals to mobile devices. These signals are then picked up by mobile devices which results in notifications of the latest and best products as well as stores in the users nearest vicinity. Stores will also be able to identify customer behaviors which will ensure stores can give customers the best shopping experience possible.

Why?

By using Subtle Beacons stores are able to communicate deals and promotions straight to a customer’s mobile device. These communications will be highly relevant as they will only occur when customers are in the near vicinity of a Subtle Beacon.

How will stores benefit?

Stores will benefit by ensuring customers are receiving information when they are near a Subtle Beacon that may include detailed information, coupon pop ups, directions to other products and other useful notifications and updates about the store or a particular product. When a customer is in the immediate vicinity of a Subtle Beacon they will also be able to make mobile payments.

Will it use up my customer’s device battery?

No, Bluetooth Low Energy uses the latest in Bluetooth technology which means that there is no significant impact your customer’s device’s battery life.