In some areas of the world weekly Rotary club meetings begin with all members standing and reciting the
Object of Rotary. This statement, which comes from the Constitution of Rotary, is frequently seen on a
wall plaque in Rotarians' offices or place of business. The Object of Rotary is "to encourage and foster
the ideal of service as a basis of worthy
enterprise." The statement then lists four areas by which this "ideal of service" is fostered: through the
development of acquaintance as the opportunity for service; the promotion of high ethical standards in
business and professions; through service in one's personal, business and community life; and the
advancement of international understanding, goodwill and peace.