ripple & route

It’s no industry secret…

Most marketers believe that digital spend will soon overtake traditional spend.

The reasons for this are endless.

Imagine a world where your strategy enables potential customers to discover your brand within seconds. Your online presence helps them to explore the brand and its products or services. They click through to your social media pages where they find valuable content that entertains, informs, educates, is unique and newsworthy and ultimately enriches their lives. They are intrigued by your brand that cuts through the clutter. Your digital presence has taken them from awareness to conversions at a much more measurable, more effective, engaging and often more cost effective way than the traditional TV ad.

So you think we are saying that you should forego your traditional marketing activities? Not at all! What we are saying, is that you cannot afford not to play in the digital space. After all, a brand’s advertising efforts should all be aligned.

Founder and director Stacey Johnson believes that what happens in one place at a certain point in time ripples out to impact another thought, a choice to buy, a perception and an engagement elsewhere. Creating buzz about products and services that cuts through the clutter and that ripples out into numerous other circles stands rock steady at the heart of our modern marketing approach. Although it has its roots in the classic word of mouth marketing, digital can elevate it to a higher, more sophisticated level.

Ripple & Route offers tailor made digital solutions; website design, app development, search engine optimisation, social media management and monitoring, graphic design. Our ultimate goal? To ensure that all your digital assets are aligned, and ideally in sync with above the line efforts, so that you can maximize your return on investment and create the ultimate ripple effect.

Whether you are a start-up, or big corporate, in South Africa or abroad – our young and trendy team is here to help you get your digital strategies and platforms in place or amplify your current online presence.

Let us help you plot the route and create the ripples that will lead to effortless but efficient digital marketing efforts.