Ralph Badenhorst Bespoke Rifles & Gunsmithing

"Bespoke" is a British English word meaning an item made to a buyer's specification. The distinguishing points of bespoke items, and in this case firearms, are the buyer's influence over the materials used, the features and fit, and the style of the firearm.
More generally, "bespoke" describes a high degree of "customization" and involvement of the end-user in the production of the firearm.
This high degree of individuality of custom firearms causes a large variation in the final cost.