Prime Store is the evolution of the original Mooks Clothing store in Rosebank.
Prime hosts international streetwear brands Bellfield, The Quiet Life, New Balance, St Goliath, Feiyue, Adidas Originals, Rvca, Deacon, Komono, Puma, Icon brand, Vans, WeSC, Silent Theory as well as local brands Sergeant Pepper, Swede&Crowe, Simon&Mary, 2Bop and Sol-sol
Prime store is yours....