Plush Luxury Concept Store

The official page for The Plush Luxury Concept Store.


We are at the forefront of reimagining and reinventing the local luxury Beauty and Personal Care Industry.

Our passion is simple… “to build a world class black-owned Beauty and Personal Care business that retails and empowers world-class black owned Brands and Products”

Plush offers you the pleasure and convenience of finding a wide range of the highest quality locally-owned Everyday Luxury Beauty Products & Accessories in one luxurious destination.

Browse through our Online Store and you will see that we love making Luxury Beauty & Personal Care Products & Accessories Accessible to you. Better yet visit our flagship store in Braamfontein and experience our expertise and excellent service culture.

We are pioneering our own way of conveniently accessing our very own black-owned Beauty and Personal Care products for both him and her.

Visit us, 38 Melle Street ; Braamfontein
(opposite McDonalds/Diamond House)

10AM - 5PM - Weekdays,
10AM-2PM - Saturdays

0747773333

BE YOUR BEST SELF