Optic Nerve

Navigating this changing world where intentions have become more important than perceptions, to be in Optics, you need to have the Nerve. Your patients have become your clients and as paying end consumers they demand and deserve to have a choice in frames that is either a honest extension of their personality or an image they would like to portray. They must be able to decide.
Either way, it got personal and that is why we at Optic Nerve don’t do mainstream.


Putting on your specs in the morning should be like putting on your Super Hero Mask. It should make you happy. It should be your friend.


As proud distributors of the Blackfin, MODO and Vinyl Factory brands in Southern Africa, we at Optic Nerve encourage the merge between perfect style and beautifully designed hand crafted frames.

... because everyone deserves to look like a hero.