Ni Xap Niri So Group is a South African brand founded by its three members (Estos Khanyi, Desmond Makhubele, and Kingsley Baloyi) in 2010 based in Malamulele, So. The brand operates clothing line, talent agency and spires to operate in event management, a record label, and concert production company, music production company as well as its own music publishing house. The name of the company, "NXNS", is an abbreviation for "Ni Xap Niri So", a nickname given off the song by the owners. Once the home of hip-hop group Amalgamation, its current roster of recording artists are known to be some of the biggest Tsonga Rap acts to gain local fame, especially Mc Bloq, King Dogg, and others.