The organisation's main objectives are to provide a comprehensive primary and secondary health care programme to improve animal care, prevent animal cruelty and to teach correct animal practices.
The secondary objectives are:
to find employment and alternative opportunities for Pitbull owners, who engage in dog fighting, as a source of income or/and a cruelty act;
to rehome dogs as companion and working dogs;
to educate the community regarding animal related practices and occupations in order to create employment and provide these services within the community.