Photographers create permanent visual images for an exceptionally wide range of creative, technical and documentary purposes. A professional photographer usually works to a brief set by the client or employer. Examples of image content include wedding, family and baby photographs, fashion, food, architecture, corporate photography, war zones and landscapes.
Most professional photographers specialise in one area, such as fine art, fashion, advertising, editorial or social photography. Around half of all professional photographers are self-employed. The remainder work for a wide range of employers, including creative businesses, publishers and photographic agencies, or in the education or public sector.