In Car Experts

In Car Experts (ICE) is a nationwide group of In Car Audio Specialists committed to serve the needs of car audio enthusiasts nationwide.

Our mission at ICE is to provide the best Car Audio products and services to South Africans - keeping in mind quality, vehicle suitability, store proximity and customer convenience. Our stores maintain a high standard in professionalism, service ratings, quality products as well as a National Network of both product and technical support - terms and conditions apply.

The average ICE Store has been in business for over 5+ years and is known as the local expert of in their area. ICE stores have skilled, experienced professionals in both sales and installation to best advise and demonstrate to customers the most suitable products from their showrooms.