Ideology Agency

Ideology is a disruptive marketing communications specialist, built on the pursuit for marketing re-invention and an innovative approach to re-shaping the communication’s landscape in order to break through the media clutter that today’s consumers are subjected to. By looking at the bigger picture and connecting all the dots, Ideology is able to use new thinking to formulate strategy, that leads to creative concepts that are beyond the norm, still primarily focused on results and returns - view article on why you need to be different.

Ideology handles all elements from above and below the line, and in fact no longer believes the line exists in modern advertising (read article on no more above or below the line), as Ideology focusses on shock 360 campaigns that are bound to get the consumer’s attention. Whether on TV, Radio, Sponsorships, Print, Outdoor, Digital, Events, Activations, Exhibitions, Social Media or Mobile – we execute them in an integrated way to ensure the ‘golden thread’ is carried throughout, and that all elements speak to the overall strategy and creative - Click here to view our services.

Ideology is the culmination of over 50 years of cross-industry experience, founded by Paul Ingram, Marc Cousins and Thuli Sibeko in 2016 on the back of a need for fresh, creative and out-of-the-box, but more importantly, practically applicable and measurable marketing solutions. Paul’s background as a non-traditional marketer, owner of multiple previous companies in the industry, and a marketing strategy specialist, combined with Marc’s sponsorship, corporate and experiential marketing know-how, as well as their combined experience in events, product launches and activations with another industry heavyweight, Thuli Sibeko, owner of Anglo-African Events, a 100% black owned events company, which has operated since 2005 with over a decade of experience servicing all their client’s event management needs, meant we had the right people to make something completely new, different and exceptional.