Extreme Events

1. INTRODUCTION

1.1. About Extreme Events:

a) Extreme Events specialises in all events
b) Cape Town based company,
c) Extreme Events has been operating for 7 Years
d) We take care of every aspect from invitations to the thank you’s
at the end, thus taking away the stress from the client so they
can relax and enjoy their events
e) Qualified Management Team with relevant Diplomas and
Professional CA Degress in finance



1.2. About Samantha Jansen:

a) Samantha Jansen is very professional, a little cheeky, and always lively, which is the reason her clients keep returning as they always feel comfortable and understood, Her knowledge of new products and the deep desires of her clients allows her to push limits most planners wouldn’t dare cross. Her radical ideas and crazy sense of humour is a great combination. Samantha Jansen works hard and gets the job done with a lot of passion and love.
b) 30 years young
c) Born in Cape Town, lived in JHB, worked for 7 Years in LA
d) Samantha Jansen is Unmarried but has adopted 2 children aged
19 and 14


Training, Skills and Courses have completed
Name of place Years Course completed
Unita 2001 Business Management
Unita 2001 Chartered Accounting
Damlin 2003 Party Planner








Samantha Jansen’s strengths and abilities

1.3 SWOT Analysis of the business:

• Hard worker, easy to get along with, ability to make the client feel at
ease, customers open up and talk to her, this allows her to get the
need and feel of what the customer really wants, she is quick to read
a client and puts this to good use.
• Samantha Jansen is a perfectionist and demands that things go
smoothly.
• Clients ask daily for Samantha Jansen’s personal assistance, Large
clients such as Media 24 trust her with most of their business.
• Business Threats are not being able to hold more than 3 functions per
weekend due to financial constraints

1.4 Goals for Extreme Events
• To expand into other regions making Extreme Events a Company of
choice employing up to 100 staff members

1.4.1 Short-term goals (within the next three months):

• Secure more regular larger clients and obtain financial assistance to
service and grow the client base

1.4.2 Medium term goals (within the next year):

• Hire 2-3 more teams to handle larger demand and providing more
Jobs

1.4.3 Long-term goals (Within the next 5 years)

• Expand into JHB & Durban

2. FINANCIAL PLAN:

2.1 Start up Capital

The company has been operating for 7 years and has been solely financed
by Ms Jansen.