Die Ghaap

Welcome
Postmasburg and surrounding towns have recently experienced rapid growth and further developments are also planned – mainly due to an increase in mining activities in the area. Postmasburg has many well-known established businesses but with all the new people moving to Postmasburg, new businesses are arising and also franchise businesses are becoming a more common phenomenon.
Die Ghaap-Kimberley Gazette wants to give every business the opportunity to bring its products/services to the attention of the people of Postmasburg and surrounding areas. For the more established businesses it is important to keep their market share. For the new businesses it is important to get their products/services known. This extensive advertising opportunity will establish a healthy, consistent revenue base to ensure stability of your business.
The only way to ensure high visibility is to advertise in a good quality and well distributed newspaper. We know that your business is important to you. Through our relationships with our clients - you the advertiser and our readers - we are in a perfect position to take your business and brand, no matter if it is a product or service, into the homes of old and new customers.
Introduction
Die Ghaap-Kimberley Gazette is the local newspaper of Postmasburg and also cater for surrounding towns like Olifantshoek, Kathu, Kuruman, Daniëlskuil, Lime Acres, Barkly-Wes and Kimberley. Die Ghaap-Kimberley Gazette was established in 1986 in Postmasburg. Die Ghaap-Kimberley Gazette provide its readers with all the latest news in Postmasburg and surrounding towns. It’s our goal to continue building a strong market position in Postmasburg, with the continued support of our clients and our readers.
Die Ghaap-Kimberley Gazette aims to offer its service in the form of a communication platform for advertisers, at a competitive price to meet the demand of its clients. We assist businesses by promoting awareness of their products and services and the value it can add to the lives of their targeted customers.
The Company
Die Ghaap-Kimberley Gazette is registered as a company and our office is situated in Postmasburg. We have an excellent team, Zelda Malan as Editor and owner, two full time marketers Suzette Kriel and Elize Nel who is based in Postmasburg but also service Daniëlskuil and Lime Acres as well as surrounding towns where the newspaper is distributed. There are freelance journalists to cover all the stories in and around Postmasburg. We have a professional graphic designer and a full-time admin assistant to take care of the all office duties and admin. The newspaper is printed by Paarlcoldset in Bloemfontein and distributed by Diamond Express every Thursday night in order for it to be available early every Friday morning.
Services
Die Ghaap-Kimberley Gazette offers competitive advertising rates to suit the needs of every business in Postmasburg and surrounding areas. We at Die Ghaap-Kimberley Gazette know how important sales are for your business. We have excellent advertising packages for each and every business no matter how big or small. We also offer assistance with good quality designs of your advertising (this service is free but exclusively for advertising purposes in Die Ghaap- Kimberley Gazette) making your advertising more effective.
We know that a newspaper needs to be exciting, offering interesting reading material, to be the mouth piece of the communities it operates in and to be a newspaper the communities are proud of for it is more than just a newspaper, it reflects the joy and sorrows of the communities, great achievements of our children at school and on the sport grounds. Die Ghaap-Kimberley Gazette is often the first encounter new residents have with Postmasburg. Die Ghaap-Kimberley Gazette carries a great responsibility of how news is presented to our readers. The focus should always be on the positive side of every article. There are lessons to be learned and how to use that knowledge to make a difference.
Die Ghaap-Kimberley Gazette is distributed on Friday’s. Deadline for advertisements and stories are on Tuesday afternoons at 16:00 in order to meet the printing deadline.
The Market
Currently 8,000 newspapers are printed and distributed on a Friday. As we venture into other areas in our vicinity and also increase our market share in existing towns, this figure should increase to 12 000 by the end of 2013 and turning at 20 000 by the end of 2014.
Products
Die Ghaap-Kimberley Gazette offers businesses in and around Postmasburg the opportunity to advertise their products/services to the people of Postmasburg and surrounding towns. With competitive advertising tariffs, Die Ghaap-Kimberley Gazette caters to all of its customers by providing them the opportunity to get their service/products in every home of Postmasburg as well as the surrounding towns. The newspaper can also assist smaller business with the design of a unique advertisement at a minimal cost.
Every Friday a total of 8,000 newspapers are distributed in Postmasburg, Olifantshoek, Kathu, Kuruman, Daniëlskuil, Lime Acres, Barkly-West and Kimberley.
Market Analysis
Die Ghaap-Kimberley Gazette’s focus is to meet the demand of every business to get its product/service to the local resident customer base and to become a high quality newspaper which residents of Postmasburg and surrounding towns want to read and can’t live without – a newspaper they can’t wait to get their hands on every Friday.
Die Ghaap-Kimberley Gazette focuses on all the businesses to get their message out there to their target audiences, the readers of Die Ghaap-Kimberley Gazette which are in the low, middle- and upper-income markets. These market segments consume the majority of buying capacity in Postmasburg and surrounding towns.
Since Die Ghaap-Kimberley Gazette is a free newspaper and solely relies on advertisements for income, it is therefore important to give the people a newspaper they want to read.
Readers of Die Ghaap
In Postmasburg the readers consists of the residents of Postmasburg, Boichoko, Newtown, White City and Postdene. The challenge is to give these readers a newspaper they want to read catering for their reading needs, featuring relevant news of what is happening in their community. Showcase the great performances of their children and people in the community. Give them “feel good” stories which make them pride of their town and being part of a pride community.
Conclusion
There is no doubt: You have to advertise to put your business on the map. There are a few other methods to consider like flyers – but you know where most of it ends up: In the dustbin! Or you can choose to advertise in Die Ghaap-Kimberley Gazette and get the market share you and your business deserves.
After all our motto is: Lees die Ghaap as jy wil saam praat.