Memory is the cornerstone of our past. Thinking and reasoning shape our present and our future. Communicating with others and caring for oneself are central to our social functioning. Without these, our well-being is ruthlessly compromised. Yet, in the developed world dementia is diagnosed every few seconds. One in every three persons with HIV/AIDS will develop dementia. While this will affect many South Africans, dementia is mostly unrecognized, misunderstood and undiagnosed. It results in further suffering, stigmatization, abuse and neglect.