Dead Reckoning

It is not about technology or astrology. It is not about the desire for perfection or the safety of objects.

It is not about the constant suffocating pressure to conform to the expectations of a modern world.

It is about calculating your position. Your place in the world. About estimating how far you have come and how far you need to go.

It is about listening to the voice in the back of your head. About listening to the screams within your whispers. About rediscovering what has been knocked out of you one day a time since the day you were born.

Dead Reckoning is about instinct. About embracing the fears within you. Naked and Raw. About confronting that which prevents you from being who you are. Who you desire to be. It is about beating your fears back with a stick.

Dead Reckoning is about grandes bolas. About finding the courage to believe once again that anything is possible. That individuality is possible.

There was a time when things were simpler, a time without facebook. Or the vanity of instagram. A time when ET was like a golden god. A time long forgotten.

The challenge has become clear. Save your sanity. Seek out the edges of what you believe. Dare to push the boundaries. Free yourself from the prison of social expectation. Discover those things that make you who you are and believe that that is good enough.

As with Isherwood, intent on his own rights of purification, stagger out once more, and accept the stunning baptism of the tides. Give yourself over to it totally, allow yourself to topple over the precipice, let it wash away all thought, all speech, all mood, entire lifetimes – and just be.

Dead Reckoning is so much more than a clothing brand. It is a lifestyle. A statement. A call to action.

It is that indescribable feeling in the pit of your stomach before you charge a wave, or set sail around the world, or pull out a beast from deep in the ocean, or do more reps then you ever thought possible at the gym.

It is the belief that no matter what shit goes down, everything will be alright. Alright because you have started to discover your place in the world. And in the crew you have come to trust.

www.deadreckoning.co.za