Books & Beans is a start-up used bookstore and coffee cafe in the Pretoria area. It is the goal of the company management to acquire local market share in the used bookstore industry through low price, a dominant selection of products, a competitive variety of services including a trade program and hard to find book search, plus a relaxing, friendly environment that encourages browsing, reading and drinking coffee or a choice of tea. The coffee cafe will provide high-quality gourmet coffee and great service for the daily coffee addict. The coffee cafe and bookstore will be a joined shop, with a distinguishable environment of reading books and drinking coffee.