Atom Marketing South Africa

The Importance of Marketing in Tourism!

Destinations conjure up images in traveler's minds that can lure them to visit or keep them away. Lets face it, it's competitive out there, especially in tourism - Your marketing strategy and presence needs to be effective, work for you and reach YOUR identified target market.

We all know that the tourism industry is mostly made up of small and medium size businesses, with varied budgets and resources, which is why having a plan of attack is so important. One which is almost guaranteed to generate a positive return on investment, is crucial.

Using different print, broadcast and online advertising, signage and direct mail, marketing communicates the brand message throughout the five stages of traveler decision-making, identified by author Devashish Dasgupta in her book, Tourism Marketing as:

Get desire to travel
Collect and evaluate information
Decide on destination
Prepare for trip
Evaluate experience upon return

Promoting tourism is an ongoing process. Stay at the top of travelers minds. Be seen!

Atom Marketing markets activities, accommodation and restaurants along the Garden Route and Eastern Cape through brochure management and distribution, various social media platforms, web hosting as well as using different print, broadcast and online advertising, signage and direct mail.

Communicating YOUR brands message!

Where to stay, Where to play, while travelling in the Garden Route and along the Sunshine Coast.

Western Cape
Steven Hendriks / 063 781 5722

Eastern Cape
Tamlyn McMullan / 072 389 5728