AFGRI - Hinterland Middelburg

Hinterland is an agricultural retail company built on traditional values and driven by innovative solutions. Established in 2013 with head office in Klerksdorp, Hinterland represents the coming together of two of South Africa’s agriculture giants, namely Senwes and AFGRI.

Agricultural producers and other clients are serviced through the Senwes Village and AFGRI Town&Country retail branches and with the support of our established infrastructure, direct marketers, expertise and an inclusive range of products and services.

Hinterland is geographically positioned to service the most of the South African summer grain production region, with 67 retail branches representing a footprint in six provinces, namely Gauteng, KwaZulu-Natal, Mpumalanga, Northern Cape, North West and the Free State.

The Hinterland branch infrastructure on local level is divided into four regions consisting of the Northern region, Central Northern region, Central Southern region and Southern region – each with a regional manager who takes full responsibility for marketing, operational issues as well as relationship management, personnel management and financial performance of the region in cooperation with their respective branch managers and relationship managers.

Hinterland’s slogan, "Where all roads come together", is epitomised in the promise of a social shopping experience and a one-stop-shop where you can find all your gardening, hardware, DIY, agriculture and outdoors supplies and services underneath one roof.