ActionCOACH - Diederik Van Niekerk

That's what business can do; it can create a 'Game Worth Playing'. It can become that place of community. It can become that place where words such as integrity, intention, commitment, vision and excellence can be used as action steps in the process of producing a worthwhile result. What kind of result? Giving your customer a sense that your business is a special place, created by special people, doing what they do in the best possible way. And all being done for the simplest, most human reason possible - because they're alive! - Micheal E Gerber