Sylvia Lavenson Entrepreneur

The Baby Boom generation (born from 1946 through 1964) should be turning conventional marketing wisdom on its head. The 60+ market have life experience, work experience and are by no means ready to retire! We have a different perspective: we truly want to have an impact on our future generation. Not your typical granny. Grandma-preneurs are ready to rock the market. We are hip, smart, and spunkier than ever before. We are the wealthiest market: not only with money but more importantly, with experience. The real question is: why would you ignore us?

Serial Entrepreneur, invested in multiple businesses, specialising in distressed property and network marketing. With 25 years experience in finance, I have developed an intrinsic ability to see ideas and turn them into success stories.

The wisdom that the older generation can bring to the younger generation, along with their gentleness, creates an urgency for them to enter the market today. I am showing them that there is never a time when life is all over. When working with younger entrepreneurs I see they have their whole life in front of them. I am showing them that there is never a time when life is all over.