Pure Fishing South Africa

Equipping South Africa’s best fisherman

Pure Fishing is a leading national supplier of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Owner® Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®.

Pure Fishing South Africa. is part of Jarden Outdoor Solutions, a leader in outdoor and recreational lifestyle products and a subsidiary of Jarden Corporation.