Nicola Cooper & Associates - Trend Research, Analysis & Cultural Strategy

A critical gap expertly filled to increase your impact in the market.

Nicola Cooper & Associates developed from the recognition of firstly, a critical gap in the Lifestyle, Youth/Pop Culture trend forecasting industry of global diversity, and secondly the fragmentation of uptake and impact in trend adoption within ‘Glocalised’ contexts: i.e. in environments which carry both strong local influences and global impacts.

With a focus on becoming one of the first African Lifestyle and popular Culture trend research centres, the organisation will function in two directions:
Firstly, with the facilitation of uptake of trend information into local fashion narratives, products and economies,
Secondly, with the collation, translation and dissemination of African youth/pop culture and lifestyle trends into original research outputs for local and global markets.

Empowerment, expansion and new knowledge to increase your business momentum.
Integral to the organisation’s vision is youth and industry empowerment through the production of new knowledge skill-sets via a spectrum of working partnerships, collaborations and sustained mentorships; thereby contributing to diverse and varied research products which feed back into the industry and global trend research networks.

Nicola Cooper & Associates will have far-reaching implications in terms of local, dedicated fashion, lifestyle, pop/youth culture analysis, research and new knowledge production. The organisation intends to further the pursuit of youth-centred transformation and greater sustainability in the creative industry economies.

Upholding the five pillars to lift your business potential to new heights.

Important indicators closely follow the five pillars of the Department of Trade and Industry and include the exchange and publication of local content, multiple skills training deliverables, industry upliftment opportunities, international exposure, and the promotion of partnerships and collaborations.