• To promote international integration
• To promote global peace, harmony for trade and social harmony laced with glamour
• To promote intangible and tangible heritage globally as a tool for development
• To promote broad base tourism
• To Promote Global Environment
• To promote Culture as a international symbol of unite & socialism
• To empower women that participates in the pageant
• To redefine the standards of beauty pageants
• To promote the International fashion industry
• To promote direct foreign investment and trade
• To crown a beautiful, spokes and world class Model, an all rounder (super model) that shall be a Beauty and PETCH Ambassador for the world.