KURA Events and Marketing

KURA Events and Marketing is your number solution to professional planning of corporate and special events, supply of all kinds of events, sales, promotions and a solution to corporate companies who wish to tap into a brand new market that consume their products and utilize their services on a daily basis to promote and build awareness of their products and services.
KURA is designed to offer professional services to the events and marketing market in Kuruman and the Northern Cape Province at large.

VISION
To be the biggest company that gives brand solutions to clients in the Northern Cape Province.
OUR VALUES
Development- We believe in developing communities that we operate in and small products and services that need to be grown in the market
Commitment- We commit ourselves to delivering all services promised to the clients and exceeding the client’s expectations.
Care- We care about the needs of our clients and therefore make them a first priority.
Integrity- We intend to be known for integrity, trustworthiness and ethical approach to business and as an innovative yet reliable events and marketing company.

OUR SERVICES
A. PROFFESSIONAL PLANNING OF EVENTS

1. Entertainment and leisure events
2. Business and corporate events
3. Cause-related and fundraising events
4. Festivals and Culture celebrations
5. Life-cycle events


If your event needs to be properly conceived and executed to deliver tangible business results, KURA is your answer. The KURA team is able to provide a full-service event management experience that includes:

• Project administration and management
• Budget, cash flow, and financial management
• Program development and speaker management
• Speaker contracting & fulfilment
• Sponsorship sales, support and fulfilment
• Registration management and support
• Event branding and marketing
• Event communications and promotion
• Print production and management
• Volunteer management
• Social event planning
• Event production and AV coordination
• Facility and hotel management
• Logistics & operations management
Post-event evaluation

B. PROMOTIONS

Many companies experience challenges in recruiting, managing and retaining promoters. KURA Marketing offers a fully functional outsourcing solution that delivers guaranteed sales results.
Whether your goal is to do a revenue drive, launch a new products or service, build awareness of your products in and out of stores, KURA is your number one brand solution.
We can provide you with professional and well trained young and enthusiastic brand ambassadors to compliment the customers experience by providing detailed product information and assisting customers in making purchase decisions.


C. FIELD SALES (DOOR-TO-DOOR)

Marketing and Advertising budgets have come under increasing pressure. DOOR-TO-DOOR sales are a low cost distribution channel and it is an effective way to gain more return on investment. KURA offers to secure an increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies.
Through our DOOR-TO-DOOR sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our sales experts.

D. BRAND ACTIVATIONS

We strategically employ our core strengths to build brand equity and identity, with great competency in brand repositioning with a trained sales team equipped with the best techniques. KURA will create a pleasant, memorable, but most important on –going repeat purchase/brand experience for the customer.

Brand Activation campaigns will be executed with minimal sales results.

KURA therefore delivers brand activation that out performs any competitor in the market with guaranteed sales results. KURA will carry the values of our clients and eliminate any misconceptions, to make your brand easily recognisable and superior in quality and reliability. This form of marketing as well as the KURA approach yields effective results, in conjunction with mass media marketing.
Our approach ensures that all activations efforts result in customer acquisition.

E. PAMPHLET DISTRIBUTION

KURA pamphlet distribution will offer a unique range of services that provide flexibility, control and reliability. KURA Pamphlet distributers specialise in targeted doo-to-door distribution and we believe our success lies in hands on, supervised control systems, personal involvement and mutual respect. We ensure your message gets through on time, every time.
We offer the following for you:
• Design your pamphlet from scratch, do the printing and distribute door-to-door and outdoor e.g Taxi ranks, robots, malls and community centres.
• Collect your pamphlets and distribute in designated areas.

F. CORPORATE BRANDING

We offer a wide range of corporate branding, from designing and printing of corporate products.

HOW WE OPERATE
Our company makes our clients’ needs a priority therefore understanding them first is the first approach we use to planning and executing an excellent and memorable experience to the customer.
KURA uses the following approach to executing projects:
PHASE 1: NEEDS ANALYSIS
In this phase we get to understand the needs of the client’s, we require a full description of what the client’s needs us to do for them.
PHASE 2: SERVICE PITCH
From the needs analysis, our creative team will put together a service pitch of what we can do for the client, and present it to the client until the client is satisfied with the service offered to them.
PHASE 3: BUDGET/CONTRACTAL AGREEMENT
We then put together a detailed budget for the customer for approval, as soon as the client is happy with the budget; we then sign a contract with the client that binds KURA to deliver the services promised on the previous phase and that the client will pay the amount agreed upon.
Note that we care about our client’s needs and therefore work according to the client’s budget.
PHASE 4: PROJECT PLANNING
At this phase we start planning the project by putting together a project plan with a detailed scope, deliverables and milestones which is shared with the client for progress purposes.
PHASE 5: DEPOSIT
After the approval of the budget and the project planning, we therefore require a 50% deposit of the agreed budget to start with the implementation of deliverables of the project plan.
PHASE 6: PROGRESS REPORTING
The client will be entitled to a weekly, monthly or yearly report depending on the duration of the project/contract. This will be inclusive of site-inspections, meeting suppliers etc.
PHASE 7: FULL PAYMENT
KURA will then require a full payment before the execution of the project, unless stipulated otherwise on the contract and according different organisations payment policies.
PHASE 8: SERVICE DELIVERY
The delivery of the services agreed upon.

KURA offers you the best brand experience, anytime, anywhere...