Diamonds Discovered Promotions PTY LTD

Diamonds Discovered Promotions is a 100% black-owned Company. Diamonds Discovered Promotions is owned by its principal investor and operator, Omphile Mabogola.

Diamonds Discovered Promotions is an artistic community dedicated to the growth and development of musical knowledge, appreciation and artistry. Operating in the Kimberley Northern Cape Province, the company delivers educational programming for youth, career support for local artists, concerts and an annual festival involving national and internationally known acts.

Diamonds Discovered Promotions (Pty) Ltd is a home-based concert promoting company. It will capitalize of the growing entertainment market across the country though the production and promotions of high quality entertainment. Located in Kimberley, Northern Cape, the company will become highly profitable though the sale of tickets.

This type of business as shown in our plan has an excellent profitability level and growth rate. Our competitive edge along with new promotion techniques puts our company in the forefront of promotional services. We are living in an age where more and more new talent is being introduced into the concert mainstream. Our services will differ from the traditional concert promoters because of our added personal touch.
The idea is to take a pre-existing successful music shows concept, utilize this formula, and completely revolutionize the way in which this live music shows are produced, presented and performed. We make it a unique, highly desirable and unforgettable experience for the audience.

Our shows will feature various prolific and successful bands, musicians or artists from the highly regarded and respected olden and modern days; they will be paired with our local talented artists for local talent exposure. The shows we are going to host will not be considered a single venture, to be produced and wholly owned by Diamonds Discovered Promotions, Projects will be undertaken by Diamonds Discovered Promotions in the future

VISION
An enduring community, celebrating and enriching our culture through music.And, to be the best and unique entertainment company that promotes world class concerts and artists, also to positively contribute to the development of youth and also other age groups.

With the current crime rate within our communities, we strongly believe that with the introduction of the musical development we shall contribute to the reduction in crime and also poverty within our communities.

MISSION
To create meaningful connections between cultures, community groups, artists and audiences by offering music-related events, programs, and an annual festival. Together with private and public sector can identify, develop and promote best musical artists and performance that can compete national and internationally.


OUR OBJECTIVES AS DIAMONDS DISCOVERED PROMOTIONS (PTY) LTD
• Creating job opportunities and exposing the talent, arts and culture of the Northern Cape and South Africa as whole.
• Promoting young upcoming artists in Kimberley and other areas of the Province, buy pairing them with the various prolific and successful bands, musicians or artists from the highly regarded and respected olden and modern days.
• Further develop links with artistic communities both around Kimberley and more widely so as to create opportunities for mutual assistance, the exchange of ideas, the promotion of talent and meeting the artistic and cultural needs of audiences.
• Create a networking session of all different musical artists
• Sell 80 percent to 90 percent of an arena's capacity per concert
• Invite production company and producers do conduct talent search