ALPHA HQ - choosealpha

In days gone by, ALPHA started off mobile by offering a performance software solution to customers. Trading under a different name at the time, the software solution offered was in popular demand after only a short period of trading. There was always a strong sense that this service would one day, evolve...

As the client base grew and the demand increased- with the intent of securely growing the business in mind, ALPHA (ALPHA PERFORMANCE INNOVATION) was born. In 2013, with a new brand identity in place, ALPHA moved into its own premises located in Killarney Gardens, Cape Town. This move has allowed ALPHA to fully seek and fulfill it's potential to successfully enter the performance sector of the automotive industry, and offer a service and product that is up to international standards.
In the present moment, ALPHA has expanded and grown to offer stage based performance software and hardware solutions.

Specialising in the VAG family, but also well equipped and experienced with a multitude of car manufacturers, ALPHA aims to improve performance while seeing a reduction in fuel consumption, unrivalled reliability and ease of daily driving all while experiencing driving pleasure. The above is achieved while maintaining strict quality control standards which align with the specifications and parameters established by the manufacturers.
ALPHA is driven towards offering the latest in technological advances in the performance automotive sectors.

Our current vision is to firmly establish ourselves nationally and internationally as recognized pioneers of our industry, by offering the best software and hardware solutions to existing and new customers.

We are continually performing R & D projects and exercises, which enable us to further expand and enhance our objectives moving forward, all in the hope of enhancing your vehicles behavior.